The Morning Chronicle was a newspaper founded in 1770 in London, England, and until March 1789 it was published under the name The Morning Chronicle, and London Advertiser. From the 28 March 1789 until the 2 March 1865 it published under the name Morning Chronicle. It was founded by William Woodfall 'to serve as a Whig "principal mouthpiece",’ but its political orientation changed at different times during its existence. Charles Dickens worked for the Morning Chronicle in 1834 under the penname 'Boz'. The paper was published under various owners until 1862, when its publication was suspended. From 1789 to its final publication in 1865, it was published under the name the Morning Chronicle.[i]

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For my searches in the Morning Chronicle I used the splendid 17th and 18th Century Burney Newspapers Collection. It only has the drawback that it does not contain papers after 1804. However, not all of the newspapers are available within my search period of 1790-1804. Compared to the British Newspaper Archive (BNA), pdf files downloaded from the Burney Newspaper Collection are searchable using Adobe Acrobat Pro DC, which is a major help.

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As it is very time consuming to add examples of the various advertisements, this work will not be carried out as such for other newspapers than the Bath newspapers and the Hampshire Chronicle, unless the example shows something remarkable.

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[i] Backscheider, ‘The Eighteenth-Century Periodical and the Theatre: 1715-1803’.

    Brake and Demoor, ‘Morning Chronicle (1770-1862)’, 426–427.